Pusser's Rum Enters Another U.K. Distribution Partnership

Intrepid Spirits are pleased to announce the launch of a new exclusive UK distribution partnership for the Pusser’s family of premium rums in the UK.

Winner of ‘World’s Best Pot and Column Still Rum’ at the 2019 World Rum Awards, Pusser’s rum is distilled and blended in Guyana in accordance with the original Royal Navy admiralty recipe last used when the daily issue of rum was discontinued nearly five decades ago. The blend continues to be heavily influenced by distillate from vintage Greenheart wooden pot stills which were first placed in service in 1734. Pusser’s Rum is one of only a handful of spirit brands in the world to hold a trademarked cocktail – The Painkiller, first created at the Soggy Dollar Bar in the British Virgin Islands (BVI) and further improved upon and internationally memorialized by Pusser’s Rum founder, Charles Tobias.

After over 300 years of the daily rum ration, the Royal Navy issued its final ‘tot’ of Pusser’s Rum on July 31st, 1970, a date now known as ‘Black Tot Day’. The rum issue, one of the longest and unbroken traditions in seafaring history, ended with the Queen mother issuing the last rum tot of Pussers on board in ceremonial fashion. 2020 will mark the historic landmark of 50 years since Black Tot day.

“Intrepid Spirits are incredibly proud to have Pussers Rum,” says Fergal McGuinness, Regional Director. “To have this iconic brand in our portfolio has come at the right time as the Rum category is starting to come into its own. We see Pusser’s as a bartenders must have item behind their bar.”

Gary Rogalski, CEO of Pussers Rum Ltd, commented: “I would like to thank the entire Intrepid Spirits team for their pioneering work in successfully launching our storied brand in the UK. We look forward to passing the baton to Fergal McGuinness and the Intrepid Spirits team who have a focused and proven track record of accelerating the growth of craft and premium brands.”

THE RANGE

Pusser's Rum Original Admiralty Blend (Blue Label)
Pusser’s Blue Label is a Royal Navy style rum inspired by the Admiralty’s blending recipe which was last used when the Royal Navy discontinued its daily ration on 31 July 1970.
Alc/Vol: 40%     
Colour: Clear, dark amber    
Nose: Classic Demerara sugar, molasses, dried fruits, island spices, and caramel
Body: Full, round and perfect for cocktails    
Finish: Long finish with a mild spicy burn
Difford’s Guide Rating: 4/5    
RRP: £29

Pusser's Rum Gunpowder Proof (Black Label)
Pusser’s ‘Gunpowder Proof’ is a traditional Royal Navy style rum produced at original Admiralty strength (54.5% - the strength at which gunpowder still ignites if soaked in the rum…hence – Gunpowder-Proof).
Alc/Vol: 54.5%    
Colour: Clear, dark coppery amber with burnished copper highlights
Nose: Pungent molasses, treacle, toffee, honey and vanilla with oak, cinnamon, nutmeg and ginger
Body: Full-bodied with a more enhanced flavour profile than the lower proof Blue Label
Finish: Long finish, and despite its strength, smooth and mellow
Difford’s Guide Rating: 4.5/5
RRP: £37

Pusser's Rum Aged 15 Years
Forbes magazine proclaimed it to be one of the ten most memorable rums in the world, calling it the “Single Malt of Rum”; we call it “Liquid History.” Pusser’s True-Aged 15 Year Rum is crafted in small batches. It is a superb, coveted and limited 15 year aged rum that continues to win awards and accolades amongst peers.
Alc/Vol: 40%
ORIGIN: Guyana    
COLOUR: Dark Amber
NOSE: Classic Demerara Sugar, Molasses Dried Fruits, Island Spices and Caramel
BODY: Full and Round. Ideal for sipping    
FINISH: Warm, Smooth, Long and Memorable
All Natural: No Artificial Flavors or Colors and Gluten Free
Difford’s Guide Rating: 5/5
RRP: £75

About Intrepid Spirits

Intrepid Spirits is a global beverage company that develops and manages a portfolio of innovative premium brands. Since 2013 we have launched our growing portfolio into some of the most competitive spirits markets in the world.