Historic, Award Winning Pusser's Rum Enters New U.K. Distribution Partnership

Paragon Brands are pleased to announce the launch of a new exclusive UK distribution partnership for the Pusser’s family of premium rums in the UK.

Winner of ‘World’s Best Pot and Column Still Rum’ at the 2019 World Rum Awards, Pusser’s rum is distilled and blended in Guyana in accordance with the original Royal Navy admiralty recipe last used when the daily issue of rum was discontinued nearly five decades ago. The blend continues to be heavily influenced by distillate from vintage Greenheart wooden pot stills which were first placed in service in 1734. Pusser’s Rum is one of only a handful of spirit brands in the world to hold a trademarked cocktail – The Painkiller, first created at the Soggy Dollar Bar in the British Virgin Islands (BVI) and further improved upon and internationally memorialized by Pusser’s Rum founder, Charles Tobias.

After over 300 years of the daily rum ration, the Royal Navy issued its final ‘tot’ of Pusser’s Rum on July 31st, 1970, a date now known as ‘Black Tot Day’. The rum issue, one of the longest and unbroken traditions in seafaring history, ended with the Queen mother issuing the last rum tot of Pussers on board in ceremonial fashion. 2020 will mark the historic landmark of 50 years since Black Tot day.

Chris Jones, MD of Paragon Brands, commented: “We are incredibly proud to be working with Pusser’s Rum, a brand with unrivalled heritage and quality which complement the Paragon premium spirits portfolio perfectly. All the indications are that rum is set to experience significant growth in 2020 and Pusser’s is ideally positioned to be part of that growth. With 4 exceptional expressions and a trademarked cocktail, Pusser’s is a favorite brand among mixologists and rum-lovers alike and is the perfect complement to the Paragon portfolio of award-winning premium spirits.” Gary Rogalski, CEO of Pussers Rum Ltd, commented: “I would like to thank the entire Cellar Trends team for their pioneering work in successfully launching our storied brand in the UK. We look forward to passing the baton to Chris Jones and the Paragon team who have a focused and proven track record of accelerating the growth of craft and premium brands.”

THE RANGE

Pusser's Rum Original Admiralty Blend (Blue Label)
Pusser’s Blue Label is a Royal Navy style rum inspired by the Admiralty’s blending recipe which was last used when the Royal Navy discontinued its daily ration on 31 July 1970.
Alc/Vol: 40%
Colour: Clear, dark amber
Nose: Classic Demerara sugar, molasses, dried fruits, island spices, and caramel
Body: Full, round and perfect for cocktails
Finish: Long finish with a mild spicy burn
Difford’s Guide Rating: 4/5
RRP: £29

Pusser's Rum Gunpowder Proof (Black Label)
Pusser’s ‘Gunpowder Proof’ is a traditional Royal Navy style rum produced at original Admiralty strength (54.5% - the
strength at which gunpowder still ignites if soaked in the rum…hence – Gunpowder-Proof).
Alc/Vol: 54.5%
Colour: Clear, dark coppery amber with burnished copper highlights
Nose: Pungent molasses, treacle, toffee, honey and vanilla with oak, cinnamon, nutmeg and ginger
Body: Full-bodied with a more enhanced flavour profile than the lower proof Blue Label
Finish: Long finish, and despite its strength, smooth and mellow
Difford’s Guide Rating: 4.5/5
RRP: £37

Pusser's Rum Aged 15 Years
Forbes magazine proclaimed it to be one of the ten most memorable rums in the world, calling it the “Single Malt of Rum”; we call it “Liquid History.” Pusser’s True-Aged 15 Year Rum is crafted in small batches. It is a superb, coveted and limited 15 year aged rum that continues to win awards and accolades amongst peers.
Alc/Vol: 40%
ORIGIN: Guyana
COLOUR: Dark Amber
NOSE: Classic Demerara Sugar, Molasses Dried Fruits, Island Spices and Caramel
BODY: Full and Round. Ideal for sipping
FINISH: Warm, Smooth, Long and Memorable
All Natural: No Artificial Flavors or Colors and Gluten Free
Difford’s Guide Rating: 5/5
RRP: £75

About Paragon Brands
Paragon Brands is an importer and distributor of Premium Alcoholic drinks brands in the UK and Northern Ireland, headquartered in Knutsford Cheshire. Originally established in 2017 by UK Drinks Industry Veterans Chris Jones and Jonathan Hammond, driven by a desire to bring innovative ground-breaking premium and craft alcoholic drinks to an ever-increasing generation of drink connoisseurs and mixologists. With a portfolio which boasts several ‘award winning’ ‘Worlds-best’ spirits, they are proud to be at the forefront of the UK’s world-leading drinks scene.