Aged Overproof Expression to Launch July 31 in Select U.S. Markets to Commemorate “Black Tot Day”
Charleston, South Carolina – July 12, 2016 – Pusser’s Gunpowder Proof, the last rum issued by the modern Royal Navy to its enlistees in 1970, will launch in seven U.S. markets July 31 to commemorate the 36th anniversary of Black Tot Day. Gunpowder Proof is an aged overproof expression at 54.5 percent which was the formula last used by the Admiralty. This follows a highly-successful introduction in Europe.
The unique component of Gunpowder Proof is rum distilled from vintage wooden pot stills, a process that provides a depth of flavor far beyond that of mass-produced rums distilled from “modern” semi-automatic metal column stills. The two existing wooden pot stills, first put in use in the early 1700s and located in Guyana’s Demerara River Valley, impregnate the rum with esters (naturally occurring organic flavoring compounds) far beyond those of any other rum. What results is a truly unique, award winning taste.
The name “Pusser’s” is nothing more than a corruption of the word “Purser,” the Royal Navy ship’s supply officer who retained the stocks of rum. Before hydrometers, the ship’s Purser would test rum strength by mixing a few grains of gunpowder with rum to see if it would ignite under the heat of a magnifying glass. If it did that was ‘proof’ the rum was “at strength,” if it was not, the Purser was threatened with bodily harm for “watering down” the rum.
“Gunpowder Proof is riding the wave of hand-crafted artisan spirits that are authentic and all-natural,” said Pusser’s CEO Gary Rogalski. “Forbes Magazine called the blend ‘the single malt of rum’ because of the painstaking batch process required to blend, bottle and bring the rum to market. We are all proud of our association in serving Liquid History to a strong and growing core of rum aficionados.”
Rogalski said Pusser’s will introduce the rum to its Florida, Georgia, South Carolina, Texas, California, mid-Atlantic and Northeast markets with others to follow as the spirit gains traction. The overproof spirit is brandy-like and surprisingly smooth, easy to drink neat, in a snifter or in your favorite cocktail or as a floater to add additional spirit to any cocktail.
The daily issue of rum, a tradition which goes back three centuries, ended July 31, 1970 and is affectionately known as “Black Tot Day” in the UK and other Commonwealth countries.
The Admiralty formula, a unique blend of rums from Guyana and Trinidad, was ceded to the Company’s founder, Charles Tobias, in return for his promise to make annual contributions to the Sailor’s Tot Fund, now part of the Royal Navy and Marine Charitable Fund.
Pusser’s Gunpowder Proof has already won several awards in Europe including a Gold at the International Sprits Challenge, a Master’s and Gold medal in The Rum Masters Competition and Third Place for World’s Best Dark Rum in the World Rum Awards. It also won Gold for Best in Class for the Overproof category in the Rum XP awards at the recent Miami RumFest. This is in addition to the many other awards Pusser’s lower proof 3-year aged and 15-year aged spirits from the same stills have already won.
Best in Class, Rum XP Awards 2016
Gold, Consumer Rum Jury 2016
Gold, Worlds Best Rum, World Rum Awards 2015
Gold, Best Dark Rum, World Rum Awards 2015
Gold, Category Gold, World Rum Awards 2015
Gold, Best Overproof, World Rum Awards 2015
Gold, Best Spiced Rum, The Fifty Best 2015
Gold, The Rum Masters, The Spirits Business 2015
Color: Clear, dark coppery amber with burnished copper highlights
Nose: Pungent molasses, treacle, toffee, honey and vanilla with oak, cinnamon, nutmeg and ginger
Body: Full-bodied with a more enhanced flavor profile than the lower proof Blue Label
Finish: Long finish, and despite its strength, smooth and mellow
About Pusser’s Rum
Pusser’s Rum is produced in strict accordance with Admiralty blending specifications last used by the Royal Navy for issue to its fleet, a tradition which began in 1655 when it first served rum as its spirit of choice, with extra “tots” being offered before and after some of the most infamous battles in history. In massive wood pot stills, approaching 300 years old, Pusser’s continues to produce liquid history without the aid of flavoring agents and is 100 percent natural. Pusser’s Rum is highly decorated and has taken several Gold Medals in the highly acclaimed International Wine & Spirits Festival and the San Francisco World Spirits Competition. Pusser’s Rum Limited is a British Virgin Island Company with administrative offices in Charleston, South Carolina. Its products are imported into the United States by Shaw-Ross International Importers.
For more information on Pusser’s Rum Ltd and its brands, please visit www.PussersRum.com.
Editor’s Note: Hi-res photos are available upon request. Please contact Peter Nasca at the above address for sample requests.